APC Journal

NEW YORK, Feb. 3 /PRNewswire/ -- Text 100 Global Public Relations today announced it has been selected as Schneider Electric's PR agency of record in North America, providing support for the company's North America corporate and business PR activities. Text 100 will partner with Schneider Electric to establish thought leadership within the energy management industry, as well as build brand awareness and preference for the company and its leading North America brands - APC by Schneider Electric, Square D by Schneider Electric, Juno Lighting Group by Schneider Electric and Pelco by Schneider Electric.

By consolidating its North America PR firms into a single-agency model, Schneider Electric plans to unify both its brand and product messaging to tell a more cohesive story around its energy management solutions, innovation and expertise. Text 100's immediate efforts will focus on public relations for corporate, market and product PR to raise visibility among Schneider Electric's key business, energy and vertical audiences.

"Schneider Electric has consolidated all our North American PR work with Text 100 to increase our presence as an energy management leader and create a more unified energy management story, tying in all aspects of our brands," said Marty Hanna, vice president, North America press relations, Schneider Electric. "We chose Text 100 based on their proven success in our target markets and their ability to create a cohesive, 'one company' story for Schneider Electric."

"Schneider Electric is an impressive force in the energy space, with a diverse portfolio and history of leadership," said Aedhmar Hynes, CEO, Text 100. "Text 100 is very excited to enter both a new client relationship and leverage our expertise in helping companies tell consistent stories, to successfully position Schneider Electric as an energy management leader in North America. The energy and clean tech space is an exciting and fast growing industry, and we're pleased to expand our client base in this area."

Text 100 was appointed by Schneider Electric following a competitive pitch process, and officially commenced representation on January 1, 2010. The account will be serviced through teams located in Boston, New York City and San Francisco, with Text 100 partner firms in Mexico and Canada providing support for local projects.

As a global specialist in energy management and operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation and data centers/networks, as well as a broad presence in residential applications. Focused on making energy safe, reliable, efficient, productive and green, the company's 114,000 employees achieved sales of more than $25 billion in 2008, through an active commitment to help individuals and organizations "make the most of their energy."

SOURCE Text 100 Global Public Relations